Instagram has emerged as a platform with lots of unique features that no social media possess. It has not only made an impact on the young generation who uses Instagram for fun purposes but has been successful in grabbing the attention of marketers and businessmen as well. It has managed to engage a lot of audiences.
Marketing on Instagram has become a big venture on the market now. The majority of people now want an active account on this platform to showcase their talents or products. Instagram permits users to upload their photos and videos through Instagram reels, Instagram IGTV, Instagram posts, and Instagram stories.
For business purposes, it is best to post on Instagram IGTV. There are infinite tips on how to use IGTV efficiently to grow the audience and business.
What Is Igtv?
IGTV is a feature that Instagram provides to users to share videos. It enables users to post videos that hold a longer duration (it can be an hour-long) and, the minimum length of the video should be of 1 minute.
Let us quickly get on to the steps of posting a video on IGTV.
On the top-most left corner of your Instagram page, click + button.
Select a video that you want to upload.
A select box will appear asking you to choose between short video and Long video(Igtv).
Click on the Long video.
Add a title and description related to the video.
And post it on Igtv.
There are numerous tips on the market on how to use Igtv to effectively grow your market. Some of them are explained below.
Engage your customers:
Instagram software has features like AMA(ask me anything), Q&A, Poll games that will drive audience engagement. Through these features, you can know what the audience is interested in. You can answer those questions on your IGTV. And what's the better way to grow your business by answering your audience and getting to know them better.
Experiment with your profile:
Posting endless content with no modification will take you nowhere. Rather than doing that, modify your previous popular posts and repost them in your Igtv to show the content to your new audience.
Collaborate with influencers:
Collaborating with influencers is directly proportional to business growth. Allow them to review your product and then post it in your Igtv. It will also catch the attention of the influencer's audience. It is a win-win situation for both parties.
Captivating Instagram Thumbnail Image:
The audience loves to click on posts that are eye-catchy and are something unique. Monotonous images will only make your Igtv look dull, and you don't want your audience to run away from you.
Video series:
Posting a series of videos on your Igtv is the best way to engage your audience and satisfy them. A video series makes sure that your Igtv is filled with fresh content, and not with repetitive content.
Automate your posts:
Use tools that will help you to automate your tasks and schedule your videos regularly. These tools spice up your Instagram page and guarantee the audience's engagement.
Include Hashtags:
Since the users cannot find a video with a particular topic on Instagram, they can follow popular hashtags that can lead them to a video they want to see. You can add relevant hashtags in your Igtv description that enable your non-followers to see your video.
Customer reviews:
There are numerous contents that you can upload on your Igtv. Testimonies and customer reviews do wonder to your business. It provides proof for your new customers to trust you and shop from your store. Post all the videos of your customers about your product in your Igtv and wait for the wonders to happen. It also grabs the attention of your past customers.
Wrapping it up
Now that you know the secrets on how to use Igtv. You also need to take care of small things such as -
Don't get desperate to gain followers. It will only make you lose your audience. Be patient and success will follow you.
Don't pressure your customers to affirm your products.
Various social media management tools will help you manage your social media and ease your workload. Socinator, Hootsuite, Crowdfire, SocialBee, etc. are the tools that can help you level up your business and ace your social marketing skills.
